Sri Lanka’s Favourite Drink for the 6th consecutive year!

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Sri Lanka’s Favourite Drink for the 6th consecutive year!

Elephant House Cream Soda took home the coveted ‘FMCG Beverage Brand of the Year’ Award for the 6th consecutive year at the recently concluded SLIM-Nielsen People’s Awards 2012.

The awards, jointly held by the Sri Lanka Institute of Marketing (SLIM) and A.C. Nielsen, are distinguished by the fact that they reflect the choice of the people, based on research undertaken with people from all walks of life, including the North and East, advocating their favourite personalities, brands, advertisements and many more.

Thus, truly Sri Lanka’s favourite drink, Elephant House Cream Soda’s success in bagging the award for the sixth consecutive year is attributed to its marketing strategies and brand positioning, which have taken into account the psyche of local consumers, namely the vibrant youth Cream Soda caters to. As a local company we’ve had to fight harder - strive harder and are proud to have “Put the Pop Back into the lives of all Sri Lankans”.